'Adverstising' Category
AIMK Zoomin Ahead >> Inferno Edition
Every year, Army Institute of Management Kolkata, celebrates it’s annual B-School Meet in the form of an event called Inferno. It comprises of not one, not two, but a whole lot of exhilarating, spine-tingling, nail-biting episodes, games and contests. To win prizes there is not an easy task. One needs to display his creative instincts, [...]
Who needs advertising?
“The online advertising giant has awakened!” ~ Shar VanBoskirk, Forrester Research, Inc. May, 2007
In the context of the companies finding new ways to connect directly to customers, some are asking the question “Who needs advertising?”
Media experts are suggesting that the explosion of online interactive media such as blogs and social networking sites are [...]WE SELL BECAUSE WE BELIEVE IN OUR PRODUCTS
WE SELL BECAUSE WE BELIEVE IN OUR PRODUCTS
Sounds heavy…and heavy it is!! This is the mantra of the New salesmen – the non-marketing employees of an organization pitching in to boost sales in their own resolute ways. This class of the self-driven workers includes shop-floor supervisors, welders. Office babus, HR managers, accounts officers, everyone is [...]
