'Brands' Category
SCWCD Exam with Java EEâ„¢ 5 by Kunal Jaggi
Kunal Jaggi is an independent Java consultant. He primarily focuses on enterprise solutions with Java-based technologies and presently consulting a fortune 300 organization in the Java ME space. Kunal has also been into IT journalism for over two years, and contributed over a dozen of articles on Java SE and EE platforms in leading Asian [...]
Brand Equity
Well known business schools are reinventing their brands to make themselves more attractive to students, reports Steve Coomber
If brands influence which car we choose, why not which MBA programme? In increasingly competitive times, business schools in the education market need to communicate
the values that make them different. Branding is a fundamental way of doing so. [...]
